One interesting comment included the following quote from Pimps and Dragons.
Playing a virtual-world game takes some getting used to," Garriott told me. "You have to realize that the world is what you make of it. Unfortunately, that means most likely you're going to have a relatively mediocre life.
An interesting observation and something I’ve been telling the folks trapped on the raiding and PvP reward hamster wheels for a while. Just because a game company gives you something to do in an online game doesn’t mean you HAVE to do it. Just because a game company doesn’t give you something to do doesn’t mean you can’t do it your own damned self.
Role play, create fun events, go exploring and have fun!